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copywriter / creative director
copywriter / creative director
To raise awareness for Bonefish Grill's new 3-course lobster tail dinner we asked the dear people of the internet to help us write the #LongestLobsterTale ever.
We wrote the first line and then asked fans to pick up the story wherever the last person left off. The result was a hilariously-chaotic, crowdsourced story with dozens of authors.